When ‘Heinz A.I. Ketchup’ came out we saw an opportunity to create a cheeky response featuring A.I. depictions of mayonnaise. Hellmann’s promise of REAL mayonnaise seemed to be the perfect antidote to Heinz’s celebration of ARTIFICIAL intelligence.

The project was turned around in 48-hours from concept to completion and hailed by Hellmanns global Vice President as ‘a-mayo-zing’.