Fernet Hunter came to us to create a teaser for their new Japanese amaro ‘Yotei’. The concept sought to pay homage to a series of Bowie commercials from the 80s. But the challenge was to make it look authentically dated on a constrained budget.

The answer was to go where the talent was, crafting everything remotely: a shoot in Hong Kong, edit in New York edit and post-production in Hawaii to bring this one together.